Consumer Goods Advisory
Backed with the objectives of the current hot topic of ESG (Environment, Social Governance), Luna is engaged mainly in
Clean Business to support each individual, corporate or even community while achieving the criteria.
Advisory service mainly include:
Corporate Matching service - to identify the suitable partner in order to connect the experts for further talk
Marketing & Sales consulting - especially in product development! Any successful sales and marketing activity is a logical consequence of a healthy product itself
Content Marketing Advisory - a successful marketing campaign requires content to be able to "target"
Together with senior business experts in financial advisory = minimum 20 years of continuous experiences on corporate level or holding currently board of director/ supervisory board positions (financial advisory fields cover: private equity, banking, investment banking, asset advisory and more ) Luna is mainly engaged in renewable energy and any sustainable climate protection businesses (such as e-mobility, e-recycling, e-production).
Current cooperation partners are: zeb consulting/ rolfes.schierenbeck.associates, RBI Investment Banking, Swiss Investment Corporates.
When talking about Asian clients, we mainly focus in Shanghai, Hongkong, Singapur regions (due to language issues).
After receiving initial inquiry when a first screening detects matching interest, we continue further activities after signing a standard NDA and receiving a dedicated questionnaire.
In any case clients must be willing to talk via live videos (e.g. zoom) and coming to central Europe for further business talk.
Next to cooperation in financial segments, Luna's own passion is:
Beauty Product Management
I. Beauty is the quality presented in a thing or a person that gives intense pleasure or deep satisfaction to the mind, whether arising from sensory manifestations (as shape, color, sound, etc.), a meaningful design or pattern, or something else (as a personality in which high spiritual qualities are manifest).
Beauty of a person always comes in pairs:
The outer and the inner beauty. Whilst the outer beauty provides us with confidence in behaviour, a strong immune system and the inner balance are the fundament which have become more important than ever. A premium product with a certain straight forward need always serve as the fundament.
Beauty is not only cosmetic. Beauty can be expressed by the premiumness, the care, the service provided, the thorough thinking. It's a holistic process.
Holding a master degree in marketing and preventional nutritional coaching, Luna's service includes:
Beauty, premium consumer goods product assortment consulting , brand value development & sales distribution services (focusing on: Clean Beauty & Clean Business but not Green. From conceptual development to in-store/ digital implementation, offering product assortment analysis and product marketing management consultancy, that enables user experiences) & development of omni-channel strategy
Knowledge exchange, preventional nutritional diet plan & beauty - creating efficient healthcare & beauty products combining efficiacy and harmless plant power adding nutritional aspect
Digital Marketing & Protection consultancy (proof-read agency quatation, review and exame the plausibility and feasibility of the quotation). Accompany/ Forward to a trust-worthy attorney if necessary.
Why working with Luna?
In-depth knowledge of food & non-food product management (DACH market regulations, legal requirements, claims & product declarations, Asian & DACH consumer insights, market needs), service quality, performance (in terms of sell out oriented approaches), speed
What to expect ?
Use case: Business Development Consulting
1. Translation opportunity into target language - the very first step, helps Luna to fully dive into the new opportunity - supports client receiving a solid, satisfying document for any presentation purposes.
In case the opportunity comes to a "perhaps" - then
2. Presentation opportunity - go on a tour with Luna with pre-defined presentation routes. This step is comparable to a X-ray. Helps both parties knowing each other better and finding out the "fit"
3. Real-Life Testing with selected potential partners in case of "fit"
Current marketing & distribution services covering:
Clean Beauty with a wellness focus - Facial Serum specialist - Pristine clear natural mountain water combined with TCM, Ayuveda, Zen, Swiss Medical, Alpine Mountain SPA elements
Clean NEM: cell recycling and cleansing (spermidine) & enhancement methylation (SAM) based on scientific insight of Epigenetic
Clean Aphrodite's goût - handcrafted chocolate - no additional sugar added
Clean dietary supplement - Man's Vital - The gold of Himalaya/ The Jewel of Dolpa
Clean Water - pristine clear natural Alpine mountain water
Associate & commercial partners:
Renowned scientists and manufacturers (incl. ISO 13485) - in Germany & Austria
- Former lab manager of a major international cosmetic brand (invol. in developing > 350 patents)
- Leading manufacturer & specialist for highly developed, innovative cosmetic products, medical devices & European cosmetic tissue masks
- Austrian experts of facial medicine products
Sparring & consultanting partners:
Oliver Gelbrich, Design, UX/UI expert, Creative Director
(former Creative Digital Director @ Saatchi & Saatchi Germany) - www.design-wirkt.org
Dr. Nina Fehringer-Langoth -
(pharmacist with extensive experience in medical cannabis & plastic surgery):
Dr. Eduard Rappold - geriatrician: www.epigenetik.at